In a context of growing demand for environmentally friendly products, the proposed mechanism consists of the creation of a fund for the conservation of biodiversity and the mitigation and adaptation to climate change with resources from the production and marketing of organic bananas with the carbon neutral seal in the Piura region, in the north of Peru. The hypothesis suggests that consumers of organic bananas would be willing to pay additional prices and/or increase their purchase volumes for a differentiated banana from that currently being marketed. This new product would be an “Organic banana with the carbon neutral seal” which would be aimed at a segment of the market where consumers are aware of paying an additional price for bananas which, in addition to being certified organic, also guarantees the neutralization of greenhouse gas (GHG) emissions generated in the production and marketing processes of the fruit.

To obtain the new “Organic banana with the carbon neutral seal” product, it was necessary to follow three steps: Measure, Reduce and Compensate the carbon footprint of organic bananas and then access the carbon neutral certification, which was accredited by the certifying company SGS of Peru. The results of the measurement of the carbon footprint of Peruvian organic bananas showed that for every 1 Kg of organic bananas, 0.46 Kg of CO2 eq. are generated, with the scope of the measurement calculated from the agricultural fields to the port of Paita (Piura, Peru).