Communication and Marketing for Environmental Funds

Communication is particularly important when it comes to securing new funding. As fundraising becomes increasingly challenging due to the global economic crisis, EFs must learn to innovate in the way that they communicate with different donor audiences. Developing communication as a core area of work within an EF is all about building institutional value. An effective communication strategy should demonstrate the unique selling proposition of the organization setting it apart from others working on similar issues. Communication adds intangible value to a fund improving its overall success, enhancing credibility and transparency - values that should be associated with any EF wishing to position itself as the best option for receiving donor resources.