The Flight of the Butterflies: an IMAX 3D experience to raise awareness and financial resources

The urgent need to find innovative alternatives that allow obtaining the funds needed to fulfill the mission of protecting the natural heritage of the planet has become obvious given the limited financial resources available for conservation. Mexico’s experience of protecting an emblematic species, the protagonist of a migratory miracle: the monarch butterfly, will be presented in this case study. In Mexican soil, the efforts undertaken to protect this species have been shared by the Government and social and private organizations. However, the actions taken in Mexico are not enough to achieve the objective of protecting the species, since conservation concern is also the responsibility of the United States and Canada.